Your next great
sales hire,
Better Fit Consulting is a boutique placement firm that works with a select number of companies at a time—so every search gets the hands-on attention it deserves. From SDRs to CROs, we find sales talent that actually fits.
Hiring sales talent is broken
You know the cost of an empty seat. You also know the cost of the wrong one. Most recruiting processes make both worse.
Wasted Interview Cycles
Your leadership team is burning hours on candidates who aren't qualified, can't sell, or don't fit the motion.
Weak Candidate Pipelines
Job postings attract the wrong people. Generalist recruiters send resumes, not vetted sales talent.
Costly Mis-Hires
A bad sales hire doesn't just cost a salary—it costs quota, territory coverage, team morale, and months of lost revenue.
Slow Time-to-Fill
Every week a seat stays open is a week of missed pipeline. Your competitors aren't waiting.
Recruiter Mismatch
Most recruiters don't understand sales. They can't evaluate discovery skills, deal strategy, or leadership ability.
Ramp Time Drag
Even when you hire, the wrong fit means extended ramp, missed quotas, and a coaching burden your managers can't absorb.
What changes when you work with us
Every engagement is built around one goal: putting the right sales professional in the right seat, fast.
Fewer Unqualified Interviews
Stop wasting cycles on candidates who can't sell. Our structured screening filters out the noise before they hit your calendar.
Tighter Role Alignment
Every search starts with a custom scorecard. We match candidates to the actual competencies the role demands—not a generic job description.
Faster Shortlist Delivery
Sales-only focus means we start with a warm network. Expect qualified candidates faster than generalist firms can deliver.
Reduced Mis-Hire Risk
Structured competency evaluation, reference verification, and a 90-day guarantee. We stake our reputation on every placement.
Better Offer Close Rates
We manage candidate expectations throughout the process. When the offer comes, there are no surprises—just accepted offers.
Sales-Fluent Recruiting
We speak the language of quota, pipeline, ramp, and territory design. Your candidates are evaluated by someone who's lived it.
How we find your next sales hire
A disciplined, five-step process designed to reduce noise and surface candidates who can actually sell.
Intake & Role Calibration
Deep dive on your business, team, culture, and the specific role. We build a custom screening process that defines exactly what great looks like for this hire.
Targeted Sourcing
We go beyond job boards. We pull from our own active list of candidates, referral networks and sales communities—focused entirely on your ideal profile.
Structured Screening
Every candidate goes through a structured interview process built around sales competencies—discovery skills, objection handling, deal strategy, leadership ability.
Shortlist & Interview Orchestration
You receive a tight shortlist of qualified candidates. We handle scheduling, prep, debrief, and keep the process moving so you don't lose top talent to slow timelines.
Offer Support & Guarantee
We help you craft a competitive offer, manage the close, and navigate counteroffers. Every placement is backed by a 90-day replacement guarantee.
Sales roles, exclusively
From pipeline builders to revenue leaders. Every search is scoped to sales.
SDR / BDR
Outbound prospecting and pipeline generation. The engine of top-of-funnel growth.
You need to build or scale early-stage pipeline fast.
Account Executive
Full-cycle closers who own the deal from discovery to close. Mid-market and SMB.
Your pipeline is healthy but deals aren't converting.
Sales Manager
Front-line leadership. Coaching, forecasting, pipeline management, rep development.
Your team is growing past the point where a VP can manage every rep directly.
Director of Sales
Operational sales leadership. Owns process, metrics, team structure, and execution.
You need a builder who can own a region, segment, or full sales function.
VP of Sales
Strategic sales leadership. Go-to-market ownership, team build-out, board-level reporting.
You're hiring your first or next sales leader to scale revenue.
Chief Revenue Officer
Cross-functional revenue leadership spanning sales, CS, and partnerships.
You need a unifying leader across all revenue-generating functions.
Built by a sales leader,
for sales leaders.
Better Fit Consulting was founded by Travis Swan—a sales operator who got tired of watching great companies make bad hires because their recruiter didn't understand sales.
Travis works with a small number of clients at a time, staying personally involved in every search from intake through close. No hand-offs, no junior recruiters—just a sales operator who knows what great looks like.
The result: a high-touch, sales-fluent approach to placement where every client and every candidate gets real attention—not a slot in a pipeline.
An active bench of qualified sales talent.
Rather than sourcing from a massive database, Travis maintains a deliberately small bench of sales professionals he knows personally—pre-vetted, proven performers who are open to the right opportunity. Quality over quantity means your shortlist is tight from day one.
Qualified candidates ready to engage—before the search even starts.
Ready to make your next
sales hire the right one?
We work with a limited number of companies at a time so every search gets our full attention. Let's talk about yours.