Travis Swan.
Travis Swan
Award-winning sales professional and servant leader
Better Fit Consulting
Let's talk.
travis@betterfitconsulting.com
612-807-4757
My entrepreneurial spirit was ignited in 2011 when I was approached by a college classmate to help launch an apparel brand. My responsibilities started with our social media, I ran our Twitter and organically grew the account to 20,000 followers in less than a year. As the company progressed, my responsibilities did too. That’s when I fell in love with sales. We had cutting-edge products that provided me with the confidence to hit the ground running and make an immediate impact. We were in the basement of my partner's childhood home, long nights, early mornings, trips to the post office, the whole deal. We sold to youth sports associations, Fortune 500 companies and professional sports teams. Sales were fast and furious. We were learning to fly the plane while in the air and I wouldn't have had it any other way. We would cold call NHL teams and travel across the country to pitch our apparel against the biggest brands in the world. Walking out of NHL arenas with deals in hand made it all worth it. I spent over five years at UNRL and I’m incredibly grateful for the people I worked with, all the friends I made and the endless memories. UNRL continues its meteoric rise and it’s thrilling to watch their growth.
UNRL
I had aspirations of entering pharmaceutical sales. After several rounds of interviews I was offered a position; but quickly learned this was a new type of selling - The conversations ran much deeper and banter with physicians who have been practicing for 20 years was part of the job. It wasn’t easy and it took time for me to learn. Once I realized what I had to do to be successful I laid it all out in front of me. I studied the FAQs and became confident with our most common objections. I worked long days and eventually made genuine friendships with the staff at my targeted offices. Over time I had built a cohort of offices that I could count on to prescribe our products. After the learning curve I became a top performer at the company. I was awarded “Rookie of the Year” in 2020 and finished #1 out of 42 reps by achieving 162% to goal in Q1. After nearly two years in the role I was presented with an opportunity that I couldn’t pass up. The days at Upsher-Smith are some of my most best memories.
Upsher-Smith
When I joined Woodchuck in 2018 I wanted to sell. Period. I learned a ton about sales during my time at UNRL and I was ready to unleash it all with a fresh start. I became the fastest rep in company history to reach $1,000,000 in sales. I even had a deal signed before my first day on the job. I implemented "The 5 Minute Rule" for inbound leads. I built an internal process and we were able to eventually hire someone in that seat. The 5 Minute Rule created predictable revenue MoM and is still a best practice for me today. I was laser-focused on growth. After one year as an AE I was promoted to National Sales Manager where I lead our B2B team. I learned a lot about being a leader; It's always people first, EQ matters and there is no one size fits all playbook when it comes to being a manager. I have fond memories of my time at Woodchuck and met so many great friends, but I wanted more.
Woodchuck USA
Enter Capsule: Pharmaceutical Sales + Healthtech. The pharma experience paired nicely with the new task of onboarding practices to consider a new pharmacy for their patients. Selling at Upsher-Smith was launching new products, selling at Capsule was launching a new way of thinking, or a change-of-habit sale. Change-of-habit selling in my opinion is the hardest type of selling. I first read the Challenger Sale around this time and was able to double down on value with my prospects and ask hard questions to force them to think differently. I stepped out of my comfort zone and did whatever I could to go above and beyond for my offices. I put a lot of emphasis on ensuring an extremely positive first impression of myself and our product. After achieving over 100% to goal for seven consecutive months, my position was eliminated. When you play in this space, it happens. Pick up the pieces and move on. If I could go back, I wouldn’t change a thing. Capsule was an experience I'll never forget.
Capsule
BoneFoam is a hyper-growth med device company based in MN. I'm thrilled to be back in a seat working with a small team.
BoneFoam
.png)
