Actual sales experience approach to sales recruiting.
Better Fit was founded on a simple premise: sales recruiting is better when it's done by someone who actually understands sales.
Sales leader turned recruiter
Travis Swan spent his career in sales leadership—building teams, managing pipelines, coaching reps, and hitting quota. He knows what it takes to build a sales organization that performs because he's done it himself.
That operational experience is what makes Better Fit different. When Travis evaluates a candidate, he's not checking boxes on a generic recruiter scorecard. He's assessing whether that person can run a discovery call, build a pipeline, manage a forecast, or lead a team—depending on the role.
He founded Better Fit Consulting because he saw a gap: companies were working with recruiters who didn't understand the nuances of sales hiring. The result was wasted time, bad hires, and missed revenue targets. Better Fit was built to close that gap.
Today, Better Fit serves mid-market companies making their most critical sales hires. Every engagement is led personally by Travis—no hand-offs, no junior recruiters, no bait-and-switch.
Over a decade in the arena.
From co-founding an apparel brand to closing pharma deals to leading sales teams—Travis has spent his career learning what it takes to sell and what it takes to build teams that sell.
Better Fit Consulting
Founder
2024 – PresentAfter 10+ years navigating the competitive job market across five different industries, Travis founded Better Fit Consulting to bring actual sales experience to recruiting.
Bone Foam
Manager, Inside Sales
2023 – 2024Brought sales leadership and business development expertise to an orthopaedic industry leader in medical grade foam positioners utilized in hospitals, clinics, and surgery centers worldwide.
Phy Health
Senior Sales Representative
2023Drove client engagement and relationship management in healthcare services, contributing to business development initiatives.
Capsule
Account Executive / Provider Partnerships
2021 – 2023Onboarded medical practices to consider a new pharmacy for their patients, mastering what's known as the change-of-habit sale — the hardest type of selling.
Upsher-Smith Laboratories
Pharmaceutical Sales Representative
2019 – 2021Entered pharmaceutical sales and quickly rose to become the top-performing representative in the company.
Woodchuck
Account Executive → National Sales Manager
2018Became the fastest rep in company history to reach $1,000,000 in sales, earning a promotion to National Sales Manager after just one year.
UNRL
Sales Director / Co-founder
2013 – 2018Co-founded an apparel company from a hockey league partnership, growing it from $300 startup orders into deals with the NHL, NFL, and major professional sports teams.
Community Involvement
Bel13ve Foundation
Board Member & Golf Tournament Chairman · Ongoing
Serves on the board of the Jack Jablonski Foundation, advancing treatments for paralysis recovery and chairing the annual golf fundraiser.
Jack Jablonski was injured during a high school hockey game, leaving him quadriplegic. The goal of the foundation is to one day benefit everyone living with paralysis from a spinal cord injury. Travis currently serves as the Bel13ve in Miracles Golf Tournament Chairman, leading the annual golf event each summer.
Raised over $100,000 at the 2023 golf event
Why Better Fit exists
Sales is a skill, not a keyword
Matching resumes to job descriptions doesn't work in sales. We evaluate actual selling ability—discovery, objection handling, deal strategy, pipeline discipline—through structured competency interviews.
Specialization produces better outcomes
We don't recruit for every function. By focusing exclusively on sales roles, we've built a methodology, network, and evaluation framework that generalist firms can't replicate.
The recruiter should understand the role
Your recruiter should be able to have a real conversation about quota attainment, ramp expectations, territory design, and sales methodology. Ours can—because we've lived it.
Disciplined methodology, not guesswork
Every search begins with a deep intake process. We learn your business, your sales motion, your team dynamics, and exactly what this hire needs to accomplish. From there, we build a custom scorecard that defines the competencies, experience, and traits that predict success in your specific environment.
Candidates are sourced through direct outreach, referral networks, and sales communities—not scraped from job boards. Each one goes through a structured screening process built around sales-specific competencies before they ever reach your interview loop.
The result: a tighter shortlist, fewer wasted interviews, better hires, and a faster path from open seat to producing rep.
Let's talk about your
next sales hire
Book a free consultation with Travis to discuss your open role and see if Better Fit is the right partner.